| All
real estate licensees are not the same. Only real estate
licensees who are members of the NATIONAL ASSOCIATION OF
REALTORS® are properly called REALTORS®. They proudly
display the REALTOR "®" logo on the business
card or other marketing and sales literature. REALTORS®
are committed to treat all parties to a transaction
honestly. REALTORS® subscribe to a strict code of ethics
and are expected to maintain a higher level of knowledge
of the process of buying and selling real estate. An
independent survey reports that 84% of home buyers would
use the same REALTOR® again.
Real estate transactions
involve one of the biggest financial investments most
people experience in their lifetime. Transactions today
usually exceed $100,000. If you had a $100,000 income tax
problem, would you attempt to deal with it without the
help of a CPA? If you had a $100,000 legal question, would
you deal with it without the help of an attorney?
Considering the small upside cost and the large downside
risk, it would be foolish to consider a deal in real
estate without the professional assistance of a REALTOR®.
But if you're still not
convinced of the value of a REALTOR®, here are a dozen
more reasons to use one:
Get
connected
to a Qualified Top RealtorNow!
1. Your REALTOR® can
help you determine your buying power -- that is, your
financial reserves plus your borrowing capacity. If you
give a REALTOR® some basic information about your
available savings, income and current debt, he or she can
refer you to lenders best qualified to help you. Most
lenders -- banks and mortgage companies -- offer limited
choices.
2. Your REALTOR® has
many resources to assist you in your home search. Sometimes
the property you are seeking is available but not actively
advertised in the market, and it will take some
investigation by your agent to find all available
properties.
3. Your REALTOR® can
assist you in the selection process by providing objective
information about each property. Agents who are
REALTORS® have access to a variety of informational
resources. REALTORS® can provide local community
information on utilities, zoning. schools, etc. There are
two things you'll want to know. First, will the property
provide the environment I want for a home or investment?
Second, will the property have resale value when I am
ready to sell?
4. Your REALTOR® can
help you negotiate. There are myriad negotiating
factors, including but not limited to price, financing,
terms, date of possession and often the inclusion or
exclusion of repairs and furnishings or equipment. The
purchase agreement should provide a period of time for you
to complete appropriate inspections and investigations of
the property before you are bound to complete the
purchase. Your agent can advise you as to which
investigations and inspections are recommended or
required.
5. Your REALTOR®
provides due diligence during the evaluation of the
property. Depending on the area and property, this
could include inspections for termites, dry rot, asbestos,
faulty structure, roof condition, septic tank and well
tests, just to name a few. Your REALTOR® can assist you
in finding qualified responsible professionals to do most
of these investigations and provide you with written
reports. You will also want to see a preliminary report on
the title of the property. Title indicates ownership of
property and can be mired in confusing status of past
owners or rights of access. The title to most properties
will have some limitations; for example, easements (access
rights) for utilities. Your REALTOR®, title company or
attorney can help you resolve issues that might cause
problems at a later date.
6. Your REALTOR® can
help you in understanding different financing options and
in identifying qualified lenders.
7. Your REALTOR® can
guide you through the closing process and make sure
everything flows together smoothly.
8. When selling your
home, your REALTOR® can give you up-to-date information
on what is happening in the marketplace and the price,
financing, terms and condition of competing properties. These
are key factors in getting your property sold at the best
price, quickly and with minimum hassle.
9. Your REALTOR®
markets your property to other real estate agents and the
public. Often, your REALTOR® can recommend repairs or
cosmetic work that will significantly enhance the
salability of your property. Your REALTOR® markets your
property to other real estate agents and the public. In
many markets across the country, over 50% of real estate
sales are cooperative sales; that is, a real estate agent
other than yours brings in the buyer. Your REALTOR® acts
as the marketing coordinator, disbursing information about
your property to other real estate agents through a
Multiple Listing Service or other cooperative marketing
networks, open houses for agents, etc. The REALTOR® Code
of Ethics requires REALTORS® to utilize these cooperative
relationships when they benefit their clients.
10. Your REALTOR® will
know when, where and how to advertise your property. There
is a misconception that advertising sells real estate. The
NATIONAL ASSOCIATION OF REALTORS® studies show that 82%
of real estate sales are the result of agent contacts
through previous clients, referrals, friends, family and
personal contacts. When a property is marketed with the
help of your REALTOR®, you do not have to allow strangers
into your home. Your REALTOR® will generally prescreen
and accompany qualified prospects through your property.
11. Your REALTOR® can
help you objectively evaluate every buyer's proposal
without compromising your marketing position. This
initial agreement is only the beginning of a process of
appraisals, inspections and financing -- a lot of possible
pitfalls. Your REALTOR® can help you write a legally
binding, win-win agreement that will be more likely to
make it through the process.
12. Your REALTOR® can
help close the sale of your home. Between the initial
sales agreement and closing (or settlement), questions may
arise. For example, unexpected repairs are required to
obtain financing or a cloud in the title is discovered.
The required paperwork alone is overwhelming for most
sellers. Your REALTOR® is the best person to objectively
help you resolve these issues and move the transaction to
closing (or settlement). |